Outdoor allure to boost RV sales

中國休閑車市場上半年呈現(xiàn)下降趨勢，但業(yè)內(nèi)專家認為，未來需求將出現(xiàn)爆炸式增長。

China's recreational vehicle market showed a downward trend in the first half, but industry experts believe an explosion of demand will come in the future.

根據(jù)中國乘用車協(xié)會（CPCA）的數(shù)據(jù)，今年上半年全國共售出5,155輛房車，同比下降12%。6月份的銷售量達到1,318輛，比2021同期下降了11%。

According to the China Passenger Car Association, a total of 5,155 RVs were sold nationally in the first half of this year, down 12 percent year-on-year. Sales in June reached 1,318 units, down 11 percent compared with June 2021.

以上數(shù)據(jù)顯示，該細分市場自2021年開始爆發(fā)以來的增長勢頭停滯了，當時的背景是刺激消費和持續(xù)的新冠肺炎疫情。

The figures reversed the growth momentum seen since the segment began to boom in 2021, against the backdrop of consumption stimulation and the lingering COVID-19 pandemic.

CPCA秘書長崔冬樹表示，銷量下降可能歸因于房車生產(chǎn)受到2022年上半年上海疫情的影響。上海是汽車板塊的主要生產(chǎn)區(qū)。

Cui Dongshu, secretary-general of the CPCA, said on his official WeChat account that the sales decrease can be attributed to RV production, which was affected by the pandemic outbreak in Shanghai in the first half of 2022.The city is home to the main production area of the vehicle segment.

盡管中國房車市場發(fā)展迅速，近年來房車制造商和露營地的數(shù)量也有所增加，但消費者對房車產(chǎn)品不熟悉，缺乏房車露營知識，這是未來增長的瓶頸，崔冬樹補充道。

Although China's RV market is developing rapidly-the numbers of RV makers and campsites have increased in recent years-consumers are unfamiliar with RV products and lack knowledge of RV camping, which are the bottlenecks of future growth, Cui added.

崔冬樹建議，增加公眾對房車產(chǎn)品的接觸，為消費者提供試駕機會，改善房車生活方式的配套設施和相關服務，將推動房車市場的可持續(xù)發(fā)展。

Increasing the public's exposure to RV products, providing consumers with test-drive opportunities and improving the supporting facilities and related services of RV lifestyles will drive the sustainable growth of the market, Cui suggested.

艾媒咨詢的一份報告顯示，2014至2021，中國露營的市值從77.1億元（11.4億美元）增至299億元。預計2022年將增長18.6%，市場規(guī)模達到354.6億元。

A report by market consultancy iiMedia Research shows that between 2014 and 2021, the market value of camping in China increased from 7.71 billion yuan ($1.14 billion) to 29.9 billion yuan. It is forecast that the growth will reach 18.6 percent year-on-year in 2022, meaning the market size will reach 35.46 billion yuan.

艾媒咨詢的一位分析師表示，中國房車市場有著巨大的增長潛力。北美和歐洲每1000人的房車擁有者分別約為30人和15人。在中國，這一數(shù)字低于0.2。

An analyst from iiMedia suggests there is significant growth potential in China's RV market. The ownership per 1,000 people in North America and Europe stands at about 30 and 15, respectively. In China, it is fewer than 0.2.

圖源：上汽大通官網(wǎng) SAIC Maxus

許多公司加快了向市場發(fā)布新產(chǎn)品的步伐。為了滿足年輕一代的需求，中國領先的房車供應商上汽大通（SAIC Maxus）于5月份開始預售其新的房車生活露營版。

Many companies have sped up moves to release new products to the market. The country's leading RV provider, SAIC Maxus, started presales of its new RVlife camping edition in May to meet the demands of the young generation.

上汽大通發(fā)現(xiàn)20、30和40年齡層的人對露營感興趣。持有C1和C2駕駛執(zhí)照的駕駛員可以駕駛上汽大通的房車露營版RVlife，該車型配有冰箱、微波爐、飲水機等家用電器。

Maxus found that people in their 20s, 30s and 40s are interested in camping. Drivers with a C1 and C2 driving license, which are the most standard driving licenses in China, can drive the RVlife. The model is equipped with a refrigerator, microwave oven, water dispenser and other household appliances.

房車市場也受到政策的支持?！丁笆奈濉蔽幕吐糜伟l(fā)展規(guī)劃》（2021-2025）多次提到自駕游。它敦促旅游業(yè)以不同的方式發(fā)展，創(chuàng)建以房車為中心的整體旅游產(chǎn)業(yè)鏈，建設新的營地和旅游中心，并提高相關的制造技術。

The market is also supported by policies. The 14th Five-Year Plan (2021-25) for the development of cultural and tourism sectors mentioned self-driving trips several times. It urges the industry to advance in different ways by creating an overall RV-centric tourism industrial chain, building new campsites and tourist centers, and enhancing related manufacturing technologies.

該規(guī)劃還呼吁國家資源部以及工業(yè)和信息技術部分別支持營地的建立和設施的生產(chǎn)。

The plan also called for the Ministry of National Resources and the Ministry of Industry and Information Technology to support the establishment of campsites and facility production, respectively.

來源 | 中國日報 Chinadaily

譯文 | 國家旅業(yè) National Tourism