Camping Industry Is Expected to Boom

2019以來隨著新冠疫情的反復爆發，全球旅游業和長途旅行受到了很大影響。露營旅游以短途戶外旅行和親近自然為特點，自2020年開始流行，在過去兩年中日益受到歡迎。

With the repeated outbreak of the COVID-19 pandemic, global and long-distance travel has been greatly affected. Camping tourism, which features short-distance outdoor travel and being close to nature, has become popular since 2020, seeing an increase in popularity in the past two years.

今年五一假期期間，疫情限制了旅游業，但人們對旅游的熱情并未消退，更崇尚短距離旅行如本地游，周邊游等。人們對旅游有了新的期望，回歸大自然，因此露營走紅恰逢其時。

During this year’s May Day holiday, the pandemic restricted tourism, but people’s enthusiasm for travel did not wear off. As the travel distance decreases, people have new expectations of tourism, with people returning to nature, increasing camping’s popularity.

周邊休閑游為主要特征

Outskirts’ recreation as the main feature

露營已成為旅游業的熱門選擇。同程旅行的數據顯示，清明節“露營”的搜索量比前一個月增加了98%。城市公園、近郊和周邊游是主要的旅游類型，80%以上的游客選擇露營。來自攜程的數據顯示，清明節期間，露營產品的預訂量比去年同期增加了3倍。尤其在廣東和北京，露營的比例尤其高。

Camping has become a popular choice for tourism. The search volume for “camping” on Tomb-sweeping Day increased by 98% from the previous month on the Ly.com. City parks, city’s outskirts and suburban travel are the main types of travel, and more than 80% of tourists chose camping. Data from ctrip.com shows that during the Qingming Festival, the booking volume of camping products increased 3 times when compared to last year. Camping is especially popular in Guangdong and Beijing.

根據中國旅游研究院最近發布的2022年清明節旅游市場數據報告，城市周邊游已成為許多游客的首選。游客較少的鄉村公園和露營地受到歡迎。免門票的鄉村公園、森林公園和文化公園已成為假日旅游的新空間和亮點，吸引了眾多游客。

According to the Tourism Market Data Report on the Qingming Holiday in 2022 recently released by the China Tourism Academy, recreation outside of the city has become the first choice for many tourists. Countryside parks and campsites with few visitors are welcomed by tourists. Free countryside parks, forest parks and cultural parks have become new spaces and highlights of holiday tourism, attracting many tourists.

露營活動已經從一小眾活動轉變為公眾普遍喜愛的形式，在全國一線城市廣受歡迎。時尚露營元素與當地文化和自然景觀的結合，極大地增強了對游客的吸引力。游客可以通過露營獲得獨特的體驗，例如住在敦煌的沙漠營地，騎駱駝，駕駛沙漠摩托車，欣賞日落和星星。受歡迎的露營地有獨特的景點，如令人難忘的自然美景、與眾不同的露營體驗和露營娛樂綜合體，以滿足家庭度假的需要。

Camping has changed from an activity loved by a small group of people to an activity enjoyed by the public in general, spreading in popularity from first-tier cities all the way across the country. The combination of trendy camping elements with local culture and natural scenery has greatly enhanced the attraction to tourists. Tourists are able to gain unique experiences by camping, such as living in a desert campsite in Dunhuang, riding camels, driving desert motorcycles and enjoying the sunset and stars. Popular campsites have distinctive attractions, such as exciting natural beauty, differentiated camping experiences and camping amusement complexes to meet the needs of a family vacation.

根據馬蜂窩的數據顯示，露營地也提高了當地旅游業的知名度。2021，惠州、溫州、佛山、欽州、畢節和蕪湖成為最受歡迎的露營城市。火星營地提高了青海芒雅的聲譽；沙漠營地已成為敦煌的新景點之一，森林營地提高了廣東從化的吸引力。

Campsites have also increased the popularity of local tourism, and according to mafengwo.com, Huizhou, Wenzhou, Foshan, Qinzhou, Bijie and Wuhu have become the most-favored cities for camping in 2021. The mars campsite has raised the reputation of Mangya, Qinghai; and the desert campsite has become one of Dunhuang’s new attractions. A forest camp has raised the attractiveness of Conghua, Guangdong.

創新的“露營+”計劃

Innovate “camping+” programs

隨著露營越來越受歡迎，人們繼續尋找更具創新性的方式來提升體驗。例如，在攜程的網站上，游客可以找到各種與眾不同的露營服務，如露營+賞花、露營+房車、露營+戶外音樂會、露營+旅游攝影和露營+觀星。廣州流溪河路露營地靠近水和山，設有藝術博物館和研究區，并提供夜間露營服務。游客可以在營地里玩射箭游戲、捕捉泥鰍和喂養小動物。

With the increase in popularity of camping, people continue to find more innovative ways to do so. For example, on Ctrip.com, tourists may find various distinctive camping services like camping + flower viewing, camping + RV, camping + outdoor music concerts, camping + travel photography and camping + star watching. Guangzhou Liuxihelu campsite is close to water and mountains, features an art museum and research area and provides night camping services. Tourists can enjoy archery games, catch loach and feed small animals in the campsite.

露營提供給人們擁抱大自然的機會，應有盡有的露營服務也為人們的想象力開辟了更多的空間。火山野營、自動駕駛野營和觀星野營已經成為新的熱門選擇。在馬蜂窩平臺上，相比2020年，“自駕露營”的內容增加了177%；“火山露營”的搜索量增加了661%。在自駕游中加入露營體驗已經成為許多年輕人的一個很酷的選擇，新疆的熱門路線包括吉木乃大草原、賽里姆湖、可可托海和烏魯木齊的天山大峽谷，所有這些都為游客提供了不同的體驗。

Camping gives people the opportunity to embrace nature, and endless camping services have opened up more space for imagination. Volcanic camping, self driving camping and star-watching camping have become new popular choices. On the platform mafengwo.com, the contents of “self-driving camping” have increased by 177% compared to 2020. The search volume for “volcanic camping” has increased by 661%. Adding camping experiences to the self-driving tourism has become a cool choice for many young people, and popular routes in Xinjiang include Jimunai prairie, Sayram Lake, Koktokay and the Tianshan Grand Canyon of Urumqi, all of which provide different experiences for tourists.

馬蜂窩相關負責人表示：“露營應該以消費者為導向。只有抓住公眾對露營的需求，才能確保露營行業的繁榮。”

The relevant person in charge of Mafengwo said: “camping should be consumer-oriented. Only by grasping the public’s demands for camping can we ensure the camping industry prospers.”

露營政策有望進一步改善

Camping policies expected to further improve

數據顯示，28.8%的中國消費者選擇每1-2個月露營一次，35.4%的消費者選擇每3-6個月露營一次，19.0%的消費者選擇每年露營一次。與長期和長途旅行相比，短途度假露營的頻率明顯較高。

The data shows that 28.8% of Chinese consumers choose to camp once every 1-2 months, 35.4% of consumers choose to camp once every 3-6 months, and 19.0% of consumers choose to camp once a year. Compared with long-term and long-distance travel, it is obvious that short-distance vacation camping features high frequency.

專家表示，隨著市場的快速發展，在可預見的未來，露營裝備、營地運營商和露營營銷平臺之間的競爭將加劇，行業將出現更多創新。這也是行業參與者的機會所在。

Experts said that with the rapid development of the market, in the foreseeable future, the competition between camping equipment, campsite operators and camping marketing platforms will intensify, and more innovation will come out in the industry. This is also the foundation of the industry players.

隨著露營經濟的日益顯現和規模的擴大，政府將繼續推動露營行業的相關政策的出臺，進一步規范市場。長期以來，房車牌照和旅行許可證問題影響了露營的經濟發展。2021，《關于規范旅居車輛,公告.申報要求的通知》的發布、C6駕照的增加以及“十四五旅游發展規劃”配套政策的出臺，明確了對房車露營產業的大力支持。預計中國露營業未來將繼續快速增長。

With the increasing attention and scale of the camping economy, the government will continue to promote relevant policies of the camping industry to further standardize the market. For a long time, the problems of RV licensing and travel permits have affected the economic development of camping. In 2021, the issuance of the Notice on the Standardized Application of RV, the increase of C6 driver’s license and the release of supporting policies in “14th Five-Year Tourism Development Plan” have clarified the strong support for RV camping industry. China’s camping industry is expected to continue rapid growth in the future.

來源: 中國對外貿易雜志英文刊  China's Foreign Trade

譯文: 國家旅業 National Tourism